By CEO Jim Annis
The accolades are everywhere, “Reno is Starting to Look Like the Next Silicon Valley,” ‘Reno Places #9 in the Top 100 Best Places to Live,” and the list goes on. This is a speeding train. You decide whether you want a ticket to ride and then pay for it.
Unemployment peaked at almost 14 percent in 2011, when Governor Brian Sandoval signed a law aiming to diversify the state’s economy. Great companies started moving in, then Tesla and Apple hit the radar and Reno took off full speed ahead. More names keep coming, Cascade Designs. Mary’s Gone Crackers and most recently PODS. I truly believe that Tesla and Apple get too much credit. Granted, they put us on the screens of the site selectors. In all honesty we were already an option for many relocations and big names, like Microsoft who were already here. Hopefully we will continue to attract companies that are more true community partners than PR hype.