One of the chief ways to maximize your chances of getting noticed on the job hunt and landing a new opportunity is building a personal brand. Company brands, for example, highlight the best qualities that a consumer can know to expect from an organization. The same principle applies to personal branding, but in this case you are highlighting your qualities, skills and background so that a company will hire you.

Social media sites — like LinkedIn, Facebook, Instagram, Twitter, and more — are ideal places on which to develop and showcase your personal branding. Here are six steps to building a personal brand on social media.

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