Social media in the workplace

By Marketing Coordinator, Candice Vialpando


Are your employees allowed to use social media in the work place?

There’s no denying work environments have changed. Chitter chatter around the water cooler has died. Today’s working world involves likes, tweets, shares, comments, video calling and instant messaging. Numerous businesses grasp the advantage social media can have, however it is still a largely debated topic.

Chances are 90 percent of your employees are using work computers and smartphones to connect with friends, family and professional contacts on social media.

The digital age has transformed the way we communicate to one another, especially in our work environments. Why not use this as an opportunity to engage with your employees? Open communication can strengthen internal relations and breakdown departmental and geographical boundaries within your business.

Four ideas to ponder whether social media is beneficial to your business:

  • Promotes community – Employees who use social media in the workplace to interact with one another builds a sense of camaraderie and community.
  • Improves communication within the company – Allowing employees to view your company’s social media assists them in keeping track of events, projects, goals and company highlights.
  • Highlights your company culture – You be giving your employees a platform to talk about why your company is a great place to work. This can lead to good business and partnerships.
  • Engages employees – Employees who feel more engaged in their work and the company have an increase in on the job satisfaction.