It’s no secret that company initiatives can often get lost amid the demands of day-to-day work. Programs revolving around things such as company culture, wellness, or giving back can be easy to forget after the initial roll-out to employees.
So, how do we keep these important initiatives that feed our company’s success at the forefront of our employees’ minds?
1. Create a hashtag.
#Duh. In the age of social media and technology, it’s never a bad idea to create a hashtag specific to an initiative and encourage employees to use it. For example, we rolled out a volunteerism program in 2017 with the goal of giving back 360 hours of community service collectively to Reno and beyond. We created the hashtag #TACGivesBack as a fun way to encourage employee engagement and increase exposure.
2. Remind, remind, remind.
It’s not enough to announce a new program once and then assume the entire staff is on board. As with brand messaging or really, anything else in business, it takes multiple reminders and a constant drive to continue for anything outside of day-to-day tasks. Send a weekly update, set quarterly goals, send out reminders – the way to make these initiatives successful is to continue to drive them day in and day out.
When someone does a great job, reward them! Whether it’s posting on social media, sending out an all staff email, or giving them a gift card for good work – always make employees feel good about their contribution – as they deserve to.
4. Make it fun.
No one wants to do extra work if it’s not enjoyable – fact. We encourage wellness at TAC, and we have a group of employees that goes walking every day at 10am and 3pm. Not only does this get us out of the office, but allows us to decompress and spend time with our coworkers. Employees go on these walks because they LIKE to, not because they have to.
5. Lead by example.
Bottom line, lead by example. If the people putting in place the program don’t participate, it’s difficult to expect the rest of the team to do so either.
By Anastasia Warren, Marketing Director