By Marketing Coordinator, Candice Vialpando
Do you allow employees to use social media in the office?
There’s no denying work environments have changed. Chitter chatter around the water cooler? I think not. In today’s working world it’s a “like” here or a “tweet” there, with a sprinkle of “share” everywhere. Many businesses grasp the benefit social media plays, however it is still a largely debated issue.
Odds are your employees are using social media platforms to connect with friends or professional contacts, all from their work computers or smartphones.
The digital age has changed the way we communicate with our employees. Why talk at them, when you can talk with them? Open communication can strengthen internal relations, and break the departmental and geographical boundaries within your business.
Here are four points to consider whether social media will be beneficial to your business and employees:
- Promotes community – Allowing employees to use social media in the workplace to interact and share with one another helps build a sense of camaraderie and community.
- Improves communication within the company – Employees can view your company’s social media accounts which allows them to keep track of company events and projects.
- Highlights your company culture – Employees will have a platform to talk about why your company is a great place to work. This can lead to good business and partnerships.
- Engages employees – Increases on the job employee satisfaction as employees feel more engaged in their work and the company.