By Anastasia Warren, Marketing Director
It’s no secret that company initiatives can often get lost amid the demands of day-to-day work. Programs revolving around things such as company culture, wellness, or giving back can be easy to forget after the initial roll-out to employees.
So, how do we keep these important initiatives that feed our company’s success at the forefront of our employees’ minds?
1. Create a hashtag.
#Duh. In the age of social media and technology, it’s never a bad idea to create a hashtag specific to an initiative and encourage employees to use it. For example, we rolled out a volunteerism program in 2017 with the goal of giving back 360 hours of community service collectively to Reno and beyond. We created the hashtag #TACGivesBack as a fun way to encourage employee engagement and increase exposure.